Bangasree Privilege

The Gold Standard of Investment

Sonar Kella is an easy and disciplined gold saving plan that allows you to deposit small amounts regularly and redeem them for jewellery at maturity. Instead of the burden of a large one-time payment, you can plan your purchase gradually—making it practical, comfortable, and stress-free.

 

Designed and founded in 1985, the Sonar Kella Gold Deposit Scheme is one of Bangasree Jewellers’ most pioneering initiatives—created with a simple vision: to make gold jewellery accessible to every household. What began as a thoughtful solution for local families has today grown into a trusted model that helps millions of Indian families every year turn their jewellery dreams into reality, at their own pace and convenience.

Plan Details

Transparency at every step of your journey.

  • 11 Monthly Installments
  • 75% additional bonus on first installment
  • Minimum investment – Rs. 25 per day
  • Pre-closure options without any charges
  • Multiple payment options
  • Save at your own term – Daily / Weekly / Monthly
  • Complimentary Gold Club Membership
  • • Freedom to pause and restart your savings whenever you feel like

*Terms and conditions apply. Please refer to the detailed brochure.

How It Works

Begin

Open a Sonar Kella Gold Deposit account. Our representative will visit you and assist you in completing the KYC process.

Continue

Pay your daily / weekly / monthly instalments starting from just Rs. 25 per day. Avail any one of our multiple payment options. You can also opt to get your instalment collected by our representative at no extra cost.

Redeem

At the end of 11 months, avail a bonus of 75% on your first instalment. The bonus will be added to your account and is ready for redemption.

Celebrate

Choose your favourite Gold, Silver or Diamond jewellery from our store. The amount will be redeemed from your invoice.

SONAR KELLA

Gold Deposit Scheme

A Legacy of Smart Saving Since 1985
Know The Scheme
FAQs
Register Yourself

Save from the Comfort of Your Home

Understanding the value of your time and convenience, we offer a unique doorstep service:
• Our trusted representatives visit your home for daily collection of your savings at no extra charge.
• Flexible saving options tailored to your routine and budget
• A safe, reliable, and transparent system built on trust

Seamless Digital Payments

For added ease, Sonar Kella is also fully compatible with modern payment methods:
• Pay effortlessly through UPI and online transfers
• Secure, instant transactions with complete transparency
• Freedom to save anytime, from anywhere

Why Choose Sonar Kella?

• Start saving with small, manageable amounts
• No pressure of lump-sum jewellery purchases
• Perfect for planning weddings, festivals, and future needs
• Backed by over four decades of trust and credibility
• Personalized service—both at your doorstep and digitally

Earn More on Your Savings

As a reward for your trust and commitment, we offer a special benefit: An additional value equivalent to 75% of your first month’s instalment is added at the time of maturity—giving you more value for your savings.

Turning Dreams into Reality Since 1985

For decades, Sonar Kella has empowered families across India—across income groups and lifestyles—to own gold jewellery with pride and ease. It is more than a scheme; it is a trusted companion in every family’s journey of celebration and security.

Frequently Asked Questions

Need Queries on Enrolment
Can I enroll online in Sonar Kella?
Yes, you can enroll into the Bangasree Jewellers Sonar Kella plan. You can either walk-in to our store or call us and our representative will visit your place to open an account and complete the necessary KYC process.
Can I change my instalment amount after enrollment?
Yes, you can upgrade the instalment amount within 90 days of opening the account. You have to pay the balance amount at the time of confirming your fresh instalment amount. Downgrading of instalment is not allowed.
Who is a Nominee? Whom can I Nominate?
In the event of the account holder’s death, the account may be transferred to the individual nominated in the enrolment form at the time of account opening. Please note that anyone below 12 years of age is not eligible to be nominated under this plan.
What documents do I need to submit at the time of enrollment?
You need to submit a photocopy of any one of the four government ID cards - Aadhar Card, Driving License, Passport and Voter ID card. PAN Card is not allowed. You also have to submit two copies of passport photo. This is same for applicant and nominee (if you wish to nominate someone).
Maturity
What can I buy?
You can explore our extensive jewellery collection and choose your favourite piece of Gold, Silver or Diamond Jewellery.
Where can I buy from?
You can buy from our stores. Please refer to Store Locations page for more details.
What do I need to carry at the time of redemption?
You are mandatorily required to carry your original Sonar Kella passbook for redeeming your account and have to be present at the store while redemption.
Can my friend / relative redeem on my behalf?
The nominee can redeem the account on your behalf only if they were designated at the time of enrolment and complete all required formalities.
Can I buy before the account gets matured?
Yes, you can redeem the account before maturity. In such case, Sonar Kella bonus will not be applicable and the original amount will be adjusted with the invoice amount.
Benefits
What additional benefits do I get on enrolling Sonar Kella program?
• You will get complimentary membership Bangasree Jewellers Gold Club
• You will get special discount on making charges of gold and silver jewellery
• You will not be charged if you opt to repair your gold and silver ornaments. The cost of additional metal will be charged if needed.
• Offer dates at the time of Poila Boisakh and Dhanteras will be extended by two days for you.
• Your friends and family members will get special discount on making charges of gold and silver jewellery.
• We will deliver your jewellery for free to anywhere within 50 kms.
• You will receive discount voucher worth Rs. 5,000 which will be valid for one year even after the Gold Club Membership Card expires
Payment
What are the available payment options?
You can pay using multiple payment options – deposit cash at our store, post-dated cheques, net banking, ECS via bank account, UPI. You can also opt to get your cash home collected at no extra cost. Any type of cards is not accepted.
Can I pay using all debit/credit cards?
No, currently you cannot pay credit, debit card or gift card.
Do I get any payment alerts?
Yes, you’ll get an SMS in the mobile number provided by you at the time of registration.
How do I know if my payment has been credited to my Sonar Kella Account?
You’ll get a confirmation SMS of your amount being credited to your account. The SMS will also mention the total amount being deposited in your Sonar Kella account till date.
Can I pay all installments at once?
It is advisable to pay only one installment in a month. You can choose to pay your installment in advance if you wish to.
What happens if I miss paying installments?
If an installment is delayed or missed, the discount will be reduced proportionately based on the number of days the payment is overdue. However, you can recover the full bonus by paying the balance amount and wait for the proportionate date for the maturity date.

Start Your Sonar Kella Journey Today

Take the first step towards your dream jewellery with ease and confidence. Join the Sonar Kella Gold Deposit Scheme now:

• Visit our store
• Call: 8585023758
• Request doorstep registration

Call Now

Terms & Conditions

  • The scheme is subject to completion of the agreed deposit period.
  • Customers must follow the payment schedule to avail benefits.
  • Redemption is applicable only after maturity.
  • Benefits are subject to company policies.
  • Bangasree Jewellers reserves the right to modify the scheme.

Frequently Asked Questions

What is the duration of the Gold Privilege plan?

Yes, you can choose a fixed monthly instalment that suits your investment goals, starting from a
minimum of ₹5,000.

The Gold Privilege plan has a duration of 11 months of contributions. Upon completion, you can redeem your investment for exquisite jewellery in the 12th month.

Benefits include 0% making charges on redemption, a bonus month contribution from Bangasree, and
protection against gold rate fluctuations with our lowest rate guarantee.

You can enrol by visiting any of our boutiques or through our online portal with a simple and quick KYC process.

Enquiry Now

Invest in Grace. Celebrate in Gold. Experience the freedom of
planning your future heirlooms with transparency.

Your privacy is our utmost priority.